What is the difference between a leaflet and a flyer?

Then what is a flyer? Besides information, it carries a certain value and gives its holder some privilege: free entry to an event, a delivery discount or a free bonus when using the advertised service.

How are a flyer and a leaflet similar?

Some people wonder: “What do a flyer and a leaflet have in common?” The answer is simple. Both are informational print products. They are promotional in nature, and their main goal is to remind former customers of the company or to expand the target audience.

How does a leaflet differ from a flyer?

Not sure what the differences between a flyer and a leaflet are? Here is a list:

1. Content.

A flyer always implies an offer that is very hard to refuse. A leaflet simply informs.

1. Paper quality.

Flyers are made of higher-quality paper so that the recipient wants to keep them and they don’t get damaged while stored. Leaflets are often printed on lighter paper. They are handed out more widely.

1. Period of use.

A flyer’s value is temporary. It is no longer needed once the event you were invited to has passed. Information from a leaflet can usually be used for a longer time, for example by following the map on it to find a shop.