Creative ideas for booklet printing

How to create an interesting booklet?

Here are a few tips for designing an extraordinary booklet:

• Choose a harmonious colour palette.

Pick shades that people associate with your product or service. Stick to the colours typical of your brand.

• Choose an unusual format or fold.

A standard booklet is rectangular. Break the rules — make it square or round. The most common ways to fold a booklet are the “book” fold, the “euro” (letter) fold and the “accordion”. Departing from the norm will create at least a small surprise for the recipient. Order a double parallel roll fold or a gate fold.

• Design a series of booklets.

For example, make three booklets in one style but with different content. This will help you get more information across.

• Stay true to your corporate style.

For example, the heading font in the booklet can match the font of your logo.

• Convey eco-friendliness through the booklet design.

The aesthetics and value of nature have become a trend and have entered many areas of life. Graphic design can help express your support for this popular movement.

Colours associated with nature and freshness should dominate the booklet. Brown and green remind us of trees, white of purity, blue of the sky and water. Printed products become even more eco-friendly when made from recycled paper.

Now you know how to create an interesting booklet. Such a booklet certainly won’t end up in the first bin; it will be kept and become the customer’s guide on the way to buying the advertised product.